How to Design A Third Place for Your Customers
EPISODES 1
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About the Episode
Guest
: Tessa Velazquez
Duration
: 42 min
Release Date
: July 2025
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About the Conversation
This episode explores the idea of the “third place” — spaces that exist beyond home and work — and how thoughtful design can foster community, belonging, and brand loyalty. Tessa shares how La Betty approaches space, experience, and storytelling to create meaningful customer connections.
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Key Takeaways
Why third places matter in modern branding
Designing spaces that encourage connection, not just transactions
Translating brand values into physical environments
Balancing aesthetics, function, and community needs
About the Guest
Tessa Velazquez is the co-owner of La Betty, a community-driven brand built around hospitality, culture, and intentional design. With a strong focus on human-centered spaces, her work bridges branding, experience design, and storytelling.
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